When it comes to the role of social media as marketing platform for a business, it is almost always the big names that are grabbing the attention similar to Twitter and Facebook. Well, the reasons are quite obvious as they have the most popular and biggest names in social media scene with users running to millions. Needless to say, which entrepreneur who would not want to take advantage of this expansive following for their business?
Then again, there are some social media platforms that are lesser known but can deliver the same amount of benefits to your business like what mentioned and one of it is Instagram. This is offering many businesses not just an easy way to grow but also, to reach its target audience. Here in this article, we are going to discuss why your business must leverage Instagram as part of its marketing tool.
More active users than what you think – believe it or not, Instagram managed to generate more than 150 million unique active users. The number may seem to be small compared to the prior but what should be taken into account is the time period to which it managed to accumulate such growth. This figure is something to commend because after all, Instagram debuted in 2010.
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Business-like feeling – both Twitter and Facebook actually tends to be more personal to its users not like Instagram in which it creates a more business like feeling. This only means serious business as 70 percent of the world’s biggest names and leading brands play. And according to a survey, it concluded that Instagram users are more likely to share, like and comment on brand postings in comparison to other social media sites there is.
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Visual appeal – another factor that keeps users interested in this social site is the ability of sharing experiences and stories visually via visual content. Whether you like it or not, consumers prefer visual content simply because of the fact that it’s easier to share, read and understand instead sifting through pages of content. On Instagram, users can post high quality videos and photos that are authentic to your business.
You may then use this visual content when telling stories of your business and building a personality for it as well. You can use it to put emphasis on what has happened behind the scenes which adds transparency to your business.
Flexibility in editing – you’re not just given the chance to upload original videos and photos of your but the chance of editing them to make it more relevant to your business through Instagram marketing.