How do you identify the keywords that your target group actually searches for? SEO for local businesses consists of many single aspects that can be somewhat confusing if a person is not an SEO expert. So here is some information that people need to familiarize themselves with at the beginning of an SEO campaign. Even if you are already an advanced SEO user, you can continue reading. It is sometimes helpful to keep the basics in mind whether you’re a novice or an expert.
What is SEO?
SEO stands for search engine optimization and describes processes that help people make their website more visible using organic search results. This way, people who search for a certain business, product, or services will find you faster through search engines like Google, Bing, and Yahoo. What is the difference between organic and paid results? Results that appear organically in search engines are not paid for and are based on algorithms that evaluate all pages automatically. Paid search results, also known as inorganic, are those which appear in the upper half or on the side in a preferred position next to the organic results and are (usually color) highlighted. As a site owner, you can pay for the search engines themselves to make sure that your page appears independent of the algorithm’s assessment of the first results displayed.
What are Meta-Descriptions and are they still important?
A Meta Description is a description that appears in the search results under the link to a page and can be determined by the website owner in advance. In this text, webmasters should briefly explain to the reader what is on the respective page. Meta descriptions still have an impact on SEO campaigns, but these impacts are slightly different when compared to other options. Some time ago, users were able to optimize keywords that search engine “web crawlers” picked up, which are designed to learn more about the content of a website. In the meantime, it is no longer about the quantity of content, but about the quality. When writing a meta-description, it is important that you write the description so that it sounds interesting to your readers. If they are truly interested, they will click on the link provided to read more.